Opinion

The Psychology Of Beauty- How Perception Shapes Reality

Nmesoma Okwudili

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July 7, 2024

Beauty, what is it? A question that has preoccupied humanity for ages. As far back as antiquity and up to the 21st century, knowledge of what it means to be beautiful or to make an object beautiful has remained one of the greatest mysteries. However, the concept of beauty is not only in appearance but also in the perceptions of the mind and spirit of an individual, thus intertwining itself within the world.



Over time, it has been observed that aesthetic preferences may fluctuate; however, agelessness has consistently been a constant determinant of facial attractiveness. Beauty is relative and is influenced by environment and perceptual adaptation, which is the process through which a person adapts to perceived stimuli. Beauty is also relative since its perception depends on the race or origin of the ethnic group in question.



One might assert that perception is the primary foundation of the concept of beauty. It’s not just about what is visible or seen through the eyes but what the brain can interpret and construct. Psychologically, beauty is shaped by evolutionarily ingrained templates, as well as by inculcated and individualized notions of beauty.



Culturally, the widely accepted standard for physical appearance is often influenced by genetically inherited characteristics that may be associated with health and reproductive capacity. Smooth features, clear skin, and body proportions that suggest fitness are significant in terms of beauty, as they serve as indicators of genetic fitness. These preferences remain ingrained at a subconscious level and are used to form initial impressions of attractiveness.


From a cultural perspective, it is evident that individuals have unique definitions of beauty. Beauty standards vary significantly from one culture to another, as seen in the examples above. These standards are acquired and perpetuated through conditioning, media influence, and historical factors. For instance, some cultures view larger body sizes as a sign of wealth and healthy living, while others consider thinness trendy and ideal for modeling.


Personally, each of us has our own background and personality that contributes to defining the concept of beauty. People choose what they like or dislike, and their experiences and emotions influence whom or what they prefer. This subjectivity can be seen as one of the key reasons why beauty is not stagnant—it changes with us and with the perspective through which we view the world.

Beauty influences our feelings, actions, and interactions because it has a profound psychological impact on people. Studies indicate that individuals perceive physically attractive people more positively in terms of likability, competence, and honesty. This phenomenon is known as the halo effect, where a person’s perceived beauty influences other decisions and actions towards that individual.



Also, the concept of beauty impacts self-actualization and identity as we pursue the aesthetic ideal. Cultural messages about what defines attractiveness can be unattainable and can make people feel dissatisfied with their bodies. Societal influences can be detrimental to one’s body image and can lead to various mental health problems such as eating disorders and low self-esteem.



On the other hand, appreciating beauty, whether in forms of art, nature, or people, is something that evokes positive emotional responses such as amazement, happiness, and inspiration. These experiences relate to our health, help us feel connected in the world, bring us happiness, and enhance our lives.


Thus, beauty can be said to not be an innate attribute of an object or a person, but rather a subjective stereotype. Everyone has their own view of beauty, influenced by the culture, norms of society, history, and personal observations. Understanding beauty as a constantly evolving concept frees us from societal constraints and opens our eyes to the true potential of the world.


In this way, the psychological approach to the issue of beauty can make people more open-hearted and understanding toward others. Recognizing beauty as something personal helps people embrace individuality and acknowledge that there is more to individuals than just their appearance. This encourages viewers to look beyond the status quo and demand better and more realistic portrayals on screen.



The study of beauty psychology underscores the fact that beauty is a complex phenomenon, influenced by factors such as innate human psyche, social tendencies, and personal beliefs. This complexity can be utilized to further enhance the concept of beauty through perspectives of diversity and improved well-being for people.

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