The Lagos State Government recently honored Mo Abudu, a media mogul and founder of EbonyLife Academy, on her 20th anniversary in the media and creative industries. The celebration, held at the US Consulate Residence in Ikoyi, Lagos, brought together key figures from the Nigerian entertainment and media landscape, highlighting Abudu’s remarkable journey and significant impact on the industry.
Speaking at the event, the Honourable Commissioner for Tourism, Arts, and Culture, Mrs. Toke Benson-Awoyinka, lauded Mo Abudu as an icon whose achievements over the past two decades have been exemplary and transformative. She noted that Abudu’s contributions have redefined excellence, creativity, and innovation across various sectors, including film, television, fashion, and beyond. As a force to reckon with in Nigeria’s media, entertainment, and creative industry, Abudu’s legacy has inspired countless young talents and established a new benchmark for African storytellers, visionaries, and dreamers.
Benson-Awoyinka emphasized that Abudu’s impact extends beyond Nigeria’s borders, as her work has been monumental on a global scale. She highlighted that Abudu’s achievements align with the values upheld by the Lagos State Government, such as fostering innovation, supporting the arts, and providing platforms for diverse voices to shine. She also acknowledged the indelible impact of Abudu’s numerous partnerships with the state government, which have contributed significantly to the growth of the creative sector in Lagos.
“The efforts and achievements of today’s celebrant should be an inspiration not only to young and emerging talents but also to an entire generation of African storytellers, visionaries, and dreamers,” said Benson-Awoyinka. “On behalf of the Lagos State Government, I want to express our heartfelt congratulations to Mo Abudu for her remarkable accomplishments. We are proud of your dedication and look forward to many more years of excellence.”
Consul General William B. Stevenson, who was also present at the event, praised Mo Abudu for her steadfastness and vision. He noted that her ability to see opportunities in the media and creative sectors two decades ago was a testament to her foresight and entrepreneurial spirit. Stevenson emphasized the importance of creative partnerships between the United States and Nigeria, highlighting that the US has invested significantly in Nigeria’s creative industry because of the immense power of culture, creativity, and diplomacy.
Stevenson’s remarks underscored the global recognition of Mo Abudu’s work and the influence she has wielded in shaping not just Nigeria’s but Africa’s narrative in the global media space. He pointed out that creative sectors like fashion, music, film, and the arts have become powerful tools for international collaboration and mutual understanding, further cementing Abudu’s role as a cultural ambassador.
In her response to the accolades, Mo Abudu reflected on her journey and expressed gratitude for the recognition. She shared her thoughts on the challenges and triumphs of her 20-year career, revealing that her dream to enter the media industry began before she turned 40, but she was initially hesitant to leave her corporate job. Abudu’s reflections were a testament to the power of taking bold steps and following one’s passion, even when it seems daunting.
“I wish I had started earlier than 20 years ago,” Abudu admitted, encouraging the younger generation to pursue their dreams without delay. “I observe that when non-Africans describe Africa from their perspective, they never really did, and that’s why Africans need to tell their own stories themselves.” Abudu’s emphasis on self-representation speaks to her broader mission of empowering Africans to control their narratives and redefine how the world sees the continent.
Abudu also introduced her latest project, the Lagos Canvas, which was launched at the event. She described it as the beginning of many exciting initiatives, with plans to showcase it during the Christmas season and take it around the world. The Lagos Canvas reflects Abudu’s commitment to pushing the boundaries of creativity and providing new platforms for African voices to be heard.
Looking ahead, Mo Abudu expressed her belief that the creative industry in Africa is on the brink of a major transformation. She projected that by 2050, the sector could generate $20 billion in revenue, driven by increased investments and a growing recognition of the value of African creativity. Abudu’s optimism is rooted in her vision of a vibrant, self-sustaining creative economy that not only entertains but also empowers and uplifts communities across the continent.
“The achievements by this icon are a force to reckon with in Nigeria’s media, entertainment, and creative industry,” said Benson-Awoyinka, highlighting Abudu’s role in shaping the future of the sector. “Her impact through the various partnership initiatives with the Lagos State Government is indelible and will forever be appreciated.”
The anniversary event was a vibrant celebration of Mo Abudu’s legacy, featuring live music, a film screening, and an arts exhibition that showcased the diversity and dynamism of Nigeria’s creative scene. It was not just a recognition of Abudu’s past achievements but also a moment to look forward to the future of the industry she has helped to build.
SOURCES
- https://lagosstate.gov.ng/lagos-applauds-mo-abudu-on-20th-anniversary-celebration-in-entertainment-media-creative-industry/
- https://echonews.ng/lagos-felicitates-mo-abudu-on-20th-media-anniversary/
