Tanzanian singer Juma Jux has steadily carved out a place for himself within Nigeria’s entertainment space, a feat that has drawn attention partly due to his marriage to Priscilla Ojo, daughter of Nollywood actress Iyabo Ojo. Over the past year, the singer has moved beyond being seen as a foreign act with a Nigerian connection, gradually embedding himself into the country’s pop-culture ecosystem and earning widespread acceptance from fans, influencers and entertainers alike.
Since his relationship with Priscilla became public, Jux’s profile in Nigeria has risen significantly. Rather than staying in the background, he has actively immersed himself in the local entertainment scene, making regular appearances at concerts, industry events and charity programmes. These public outings have helped familiarise Nigerian audiences with both his personality and his music.
Support from his extended family has also played a visible role. Iyabo Ojo, in particular, has been vocal in promoting his work online. In a video shared on December 10, the actress was seen dancing enthusiastically to his song Majo, a moment that quickly circulated on social media and further boosted the track’s visibility.
Jux has also built a close bond with Priscilla’s brother, Festus, with their friendly interactions and mutual support often shared online. Beyond family ties, influencers within Priscilla’s circle have consistently amplified his content, helping him connect with Nigerian digital audiences and blend Tanzanian pop sounds with Nigeria’s vibrant online culture.
His growing acceptance was further highlighted when he won a Headies Award, a moment that sparked lively conversations online. While some questioned whether his personal ties influenced the win, many Nigerians defended the decision, pointing to his musical growth, consistency and cross-border appeal.
Outside music, Jux has expanded his lifestyle brand in Nigeria through pop-up events, influencer partnerships and media engagements. As he gears up for a Lagos concert, he has openly expressed gratitude for the warmth he has received, noting that Nigeria now feels like home. Once rooted solely in Tanzania’s music scene, Jux now confidently straddles two dynamic cultural worlds.
